The modern interface style feels so bare-bones. Ironically, many of the most popular apps feel like they’re actually not designed at all.
What happened to the Instagram dark-blue header? Where did the bright pink colors in Lyft’s app go? Did the biggest technology brands forget about their branding? Or are they all just sharing the same templates?
What’s more, there are clear signals that Google is also joining the colorless trend. This year, Google is pushing out a major revamp to its Material Design guidelines, and the announcement came with a preview of a redesigned Gmail.
And guess what? It looks exactly like everyone else. Most of its trademark red UI elements have completely vanished (like the red top bar) and we get a lot more white: a white bottom bar, white floating action buttons, white input fields and a white background.
What happened to the Instagram dark-blue header? Where did the bright pink colors in Lyft’s app go? Did the biggest technology brands forget about their branding? Or are they all just sharing the same templates?
What’s more, there are clear signals that Google is also joining the colorless trend. This year, Google is pushing out a major revamp to its Material Design guidelines, and the announcement came with a preview of a redesigned Gmail.
And guess what? It looks exactly like everyone else. Most of its trademark red UI elements have completely vanished (like the red top bar) and we get a lot more white: a white bottom bar, white floating action buttons, white input fields and a white background.
We all know Silicon Valley has a tendency to steal ideas from each other, but for the last decade (at least) design has always been the key to differentiation. This trend in design uniformity seems very counterintuitive.
We all know Silicon Valley has a tendency to steal ideas from each other, but for the last decade (at least) design has always been the key to differentiation. This trend in design uniformity seems very counterintuitive.
Yazin Akkawi : They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology. MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.
They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology. MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.
Yazin Akkawi : They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology. MSTQ founder and principal product designer Yazin Akkawi discusses why he has moved away from demographics and toward a five-factor OCEAN model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.
