The driving insight behind the design was that elite athletes relied heavily on routine to reduce anxiety leading up to competition. In addition to diet, rest and training routines, athletes used film for mental imaging and, more importantly, to reduce the ambiguity of opponent tendencies. For that reason, the app’s central navigation structure is designed around their opponent schedule, in which most all features reset for each matchup. For repeat matchups, players can access previous weeks (or "periods") to review clips and notes from earlier in the season.


Active Viewing

Typically, watching film is a passive viewing experience, which usually results in boredom for the athlete and lower engagement and retention. Using a Snapchat-like press-and-hold feature, players can actively analyze film in real time by cuting their own clips, making notes, organizing what’s important to them, and discussing film edits with players and coaches.