Reimagining the Brand


Prior to reimagining the the product experience, we worked closely with ShootQ's new CEO to strategically position the ShootQ brand for the long-term future. Speaking to the younger, up-and-coming photographer as our target segment, we designed smooth gradients, geometric font choices, minimalistic buttons and icons that translates to today's modern software experience. We rebranded the entire company to communicate the values of a modern, forward-thinking experience for the next-generation of photographers.

Samples from the design system
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